Direct Energy Marketing Limited

LEI: 89450051DSI5YT6PAJ54
Ontario
Last updated: Oct 27, 2025
ACTIVEISSUED

Entity Information

Legal Entity Identifier (LEI)
89450051DSI5YT6PAJ54
Registration ID
5043872(ID: RA000079)
Legal Form
O90R
Jurisdiction
Ontario
Legal address country
Canada

Entity Names

Legal Name

Direct Energy Marketing Limited(Language: en)

Addresses

Legal Address

66 Wellington Street W, Suite 5300
Toronto, CA-ON, M5K 1E6, Canada

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Headquarters Address

530 8 Avenue SW, Unit 2500
Calgary, CA-AB, T2P 3S8, Canada

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Additional Information

Entity Status

Current Status

ACTIVE

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Reference Guide

LEI status meaning

This LEI is issued, which usually means the registration is active and suitable for current reference and compliance checks.

Renewal date

The next renewal date is November 25, 2026. This is the key deadline for keeping the LEI record current.

Jurisdiction

Direct Energy Marketing Limited is registered under jurisdiction CA-ON. Match that jurisdiction with the legal address and local registration number before relying on the LEI.

Parent and ultimate parent

Direct parent is linked to LEI 5E2UPK5SW04M13XY7I38, with relationship status active. Ultimate parent is linked to LEI 5E2UPK5SW04M13XY7I38, with relationship status active.

How to verify this entity

  1. Match the legal name "Direct Energy Marketing Limited" to the entity you expect.
  2. Check local registration number 5043872 against authority RA000079.
  3. Confirm the validation source RA000079 and reference 5043872.

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Entity & LEI Status Summary

This Legal Entity Identifier (LEI) record pertains to Direct Energy Marketing Limited, identified by the LEI 89450051DSI5YT6PAJ54. The entity is formally registered under the jurisdiction of Ontario (via RA000079, registered as 5043872) and lists its legal address country as Canada. It operates under the legal structure defined as "O90R", classified under the category "GENERAL".

The current operational status of the entity is reported as "ACTIVE". The LEI registration itself is currently "ISSUED", managed by the Local Operating Unit (LOU) 529900F6BNUR3RJ2WH29. Key dates associated with this registration include its initial establishment on Nov 25, 2024, its most recent update on Oct 27, 2025, and a scheduled renewal date of Nov 25, 2026.

Maintaining an active and up-to-date LEI is crucial for Direct Energy Marketing Limited to ensure continuous participation in global financial markets and regulatory reporting. The corroboration level for this record is "FULLY_CORROBORATED", indicating the extent to which the information has been verified against official registers. The primary validation of this information was performed by RA000079 (as 5043872).

Registration Details

Timeline

  • Initial Registration
    Nov 25, 2024
  • Last Updated
    Oct 27, 2025
  • Next Renewal
    Nov 25, 2026

Validation

Primary Validation

Authority ID
RA000079
Registration Number
5043872

Status Information

Registration Status
ISSUED
Corroboration Level
FULLY_CORROBORATED

Managing Authority

Local Operating Unit (LOU)
529900F6BNUR3RJ2WH29

Corporate Structure

Direct Parent

Parent Entity

LEI: 5E2UPK5SW04M13XY7I38

Relationship: IS DIRECTLY CONSOLIDATED BYStatus: ACTIVE
View Details

Ultimate Parent

Ultimate Parent Entity

LEI: 5E2UPK5SW04M13XY7I38

Relationship: IS ULTIMATELY CONSOLIDATED BYStatus: ACTIVE
View Details

Corporate Structure Visualization

Direct & Ultimate Parent
LEI: 5E2UPK5SW04M13XY7I38
DUNKIRK POWER LLC
LEI: 549300NTPP1OQZJZ3R57
CL Power Sales Eight, L.L.C.
LEI: 549300FIBXM1HPQFIY32
XOOM ENERGY, LLC
LEI: 549300LEV9OH2NTG1634
Siblings
Direct Energy Marketing Limited
LEI: 89450051DSI5YT6PAJ54
Legend:
Current Entity
Parent Entity
Child Entity
Sibling Entity
Owned by / Child of
Owns / Parent of
Exception Reported

Relationship overview showing parent, sibling, and child entities linked to this LEI.

Child Entities

No child entities found